Partnership With Eureka Natural Foods

We here at Humboldt Made are so excited to announce our new collaboration with Eureka Natural Foods! With locations in both Eureka and McKinleyville, Eureka Natural Foods is quickly becoming the primary grocery store for many of us in Humboldt. Through this collaboration, we hope to expand the reach of our member's brands and to show that Humboldt Made is synonymous with quality. Following is a warm welcome from Eureka Natural Food's marketing director Tyson Ritter.

Member Spotlight: Wrangletown Cider

Today we're catching up with Wrangletown owner Pat Knittel. Wrangletown opened 2 years ago in the up-and-coming Creamery District in Arcata. The facility houses their production and a tasting room where they regularly have live music. They are located at 1350 9th St, Arcata and they are open Friday 3–8PM, Saturday 1–8PM, and Sunday 12–5PM.

Posted on September 6, 2017 .

Tourism Business Flight for Entrepreneurs

  About the SBDC Tourism Entrepreneurs Flight:     North Coast Small Business Development Center is preparing a special program for tourist-facing businesses in Humboldt County. This "Tourism Entrepreneurs" group learning program will run from mid September to early December 2017.    The Learning Experience:    Participants get three experiences in one:  - Workshops focused on your industry - One-on-one advising with an experienced consultant - Relationships with other tourism entrepreneurs  At the end of the program you'll have a solid business plan, more business know-how, and supportive relationships with SBDC advisors and classmates that last long past the final session. Past participants include several businesses that are now famous and thriving in Humboldt County.       Learn more and apply at

About the SBDC Tourism Entrepreneurs Flight: 

North Coast Small Business Development Center is preparing a special program for tourist-facing businesses in Humboldt County. This "Tourism Entrepreneurs" group learning program will run from mid September to early December 2017. 

The Learning Experience:

Participants get three experiences in one:

- Workshops focused on your industry
- One-on-one advising with an experienced consultant
- Relationships with other tourism entrepreneurs

At the end of the program you'll have a solid business plan, more business know-how, and supportive relationships with SBDC advisors and classmates that last long past the final session. Past participants include several businesses that are now famous and thriving in Humboldt County.  


Learn more and apply at

Posted on July 18, 2017 .

Food As A Business

Do you make or sell food? Bakers, Food Trucks, Caterers and more. Join us at our Information meeting about our upcoming "Food as a Business" Flight. 

When: June 6, 2017
Where: Prosperity Center - 520 E street Eureka, CA
Time: 5:30pm to 6:30pm

How: RSVP on Facebook

About the SBDC Food Business Flight: North Coast Small Business Development Center and Humboldt Made are partnering to provide a special program for food-based businesses in Humboldt County. This "Food as a Business" cohort learning program will run from August through November 2017. 

The Cohort Learning Experience:

Accepted participants get three experiences in one:

- Workshops focused on your industry
- One-on-one advising with an experienced consultant
- Relationships with other food producers and food-based businesses

At the end of the program you'll have a solid business plan, more business know-how, and supportive relationships with SBDC advisors and classmates that last long past the final session. Past participants include several businesses that are now famous and thriving in Humboldt County.  Learn more and apply at


(707) 445-9720 x211


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Posted on June 6, 2017 .

Marimba Concert Series

International Katarzyna Mycka Marimba Academy 2017 presents Concert Series in Arcata, California

Nine concerts featuring top international marimba soloists playing a wide range of styles

Marimba One

IKMMA announces a series of nine concerts in two venues in Arcata, California, Saturday, June 3 – Sunday, June 11. The academy features renowned faculty, guest composers and artists playing a wide range of styles. Faculty marimbists hailing from Poland, Germany, France, Colombia, Spain and Croatia will be featured, with additional performances by over 30 academy participants and guests from around the world. The artistic director is Katarzyna Mycka, a Polish marimba virtuoso whose first CD became a best-seller.

The concerts are central to IKMMA 2017, a 9-day academy and festival with Marimba One as the main sponsor. Now in its 8th edition, this visit to Arcata marks the first time the festival will be based outside of Europe.

More than 50 participants will gather to attend master classes, individual lessons, and share music for the marimba and vibraphone. Concerts will be at two venues: the opening concert (June 3) and the final concert (June 10) will take place at the Arcata Playhouse. Another 7 concerts will be at HSU Van Duzer theater.

The main sponsor is Marimba One. The Academy is co-sponsored by HSU Music Department.

• All concerts start at 7p.m.

• Tickets are $15 / $10 for students, payable at the door 30 minutes before each concert or buy at Wildberries or Brown Paper Tickets.

• School kids concert is FREE on Friday, June 9 at 10:30a.m. at HSU Van Duzer Theater.

• What does the marimba sound like? Watch these videos and find out!

• For more information about the marimba and vibraphone as instruments, please click here

• To learn about Marimba One's ongoing innovations, please click here.

Saturday June 3 7p.m. at the Arcata Playhouse Featuring Katarzyna Mycka (Poland), Andreas Boettger (Germany), Jean Geoffroy (France), Juan David Forero (Colombia), Conrado Moya (Spain), Filip Mercep (Croatia). With music by Bach, Mussorgsky, Leibowitz and Wirtz.

Sunday June 4 7p.m. at HSU Van Duzer Theater Featuring IKMMA Academy Faculty and participants. A mix of solo and chamber works.

Monday June 5 7p.m. at HSU Van Duzer Theater Featuring IKMMA Academy Faculty and participants. Marimba and electronics.

Tuesday June 6 7p.m. at HSU Van Duzer Theater Featuring IKMMA Academy Faculty and participants. A mix of solo and chamber works.

Wednesday June 7 7p.m. at HSU Van Duzer Theater Featuring Katarzyna Mycka and other IKMMA faculty as well as participants. Solo marimba works for one or more marimbas.

Thursday June 8 7p.m. at HSU Van Duzer Theater Featuring Katarzyna Mycka (Poland), Conrado Moya (Spain) and other IKMMA Academy faculty and participants. Focus on composer Arkadiusz Katny.

Friday June 9 10:30a.m. at HSU Van Duzer Theater -- FREE school kids concert Featuring Katarzyna Mycka and Academy participants. C. Saint-Saens "Carnival of animals"

Saturday June 10 7p.m. at the Arcata Playhouse Final concert featuring Academy participants. Wide range of styles. Don't miss this one!

Posted on May 30, 2017 .

Humboldt Made Sauce Company Makes Big Splash at Largest Natural Products Show

Redway, CA— How does a small organic dressings and sauce company from Humboldt County get noticed in the multi-billion-dollar organic market? One way is by attending Expo West, the largest natural products trade show in the world. Held annually in Anaheim, 2017 saw a record 80,000 attendees and nearly 3,000 exhibitors. That’s a lot of food samples. Many local companies attended with Humboldt Made, including first-time attendee, Sue’s Organics. Sue’s Nutritional Feast Dipping Sauce was selected as one of four NEXTY Award Finalists in the Best New Condiment category.

Posted on April 4, 2017 .

   Some Thoughts on Partners and Partnerships

Experienced business folks often advise the aspiring entrepreneur to try and avoid entering into partnerships. If you can, go it alone. In the formative stages of a young business there are always tons of often messy, difficult issues to deal with. Complicating the situation with the opinions, wants, and needs of partners can be awkward if not downright contentious. One might think that whoever has the greatest percentage share of the pie can more or less have his or her way over partners, but that doesn’t account for the emotional investment that active partners make in a new endeavor. Someone who owns a 15% stake is likely to have every bit as much emotional skin in the game as someone who owns 30 or 40%. And that same minority share-holder just might have some brilliant ideas about how things should run .

Posted on April 4, 2017 .

Gear to My Heart - Humboldt Made Businesses Give Back

by Kristen Steele 

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In the tumultuous week since a business tycoon billionaire shocked the world by being elected President of the United States, many American corporations have demonstrated their lack of support for the new Administration. The business strategy of leveraging political leanings as a marketing tool is not a new concept, but stands to gain considerable muscle in today’s climate of political polarity. To illustrate the concept, over the weekend we saw a swift cleft in public support for the two ‘sharing economy’ darlings and driving service companies, Uber and Lyft. Uber lost thousands of app users when the company’s drivers broke the strike against the immigration ban at New York’s JFK airport. Meanwhile, Lyft pledged a cool million dollars to support the ACLU’s legal case against Trump’s immigration ban. The success of each company shall be seen in the coming months, but the divisive reputation of the two rivals will undoubtedly impact immediate profits.

In recent years, holistically measuring a business’s success for its impact on environment, culture and profits has gained much traction. Coined “the triple bottom line,” many American businesses underpin their mission statements with respect to the ecological and social impacts of doing business. Far from a marketing ploy, entrepreneurs dedicated to operating between margins of profit and social equity are the creative brains behind many such start-ups.

In Humboldt County, we have no shortage of businesses doing good for the community in the form of donations, job creation and environmental conservation. In the spirit of recognizing such businesses, this week we’re highlighting two Humboldt Made members, Kinetic Koffee and Dick Taylor Chocolate, who went above and beyond to give back to our community. By collaborating on both the design and the raw ingredients, Kinetic Koffee and Dick Taylor created the ‘Gear to My Heart’ chocolate bar. A pocket-sized bar of Dick Taylor’s sustainably-sourced chocolate laced with Kinetic’s Koffee’s Sumatra coffee beans, all proceeds of the ‘Gear to My Heart’ bars go to the Kevin Ebbert memorial fund. Ebbert was a well-loved member of the Humboldt community who was tragically killed in 2012 during active duty in Afghanistan. Kevin's love for the redwoods, dark chocolate and being active is remembered through the charitable work of the Ebbert Memorial Fund. Local graphic designer David Bethuy (Color & Kind) designed the packaging and Lynn Jones (Just My Type Letterpress) hand-stamped each unique package.

Available with or without a coffee infusion, the beautifully packaged bars are $6.99 each and available from Kinetic Koffee and local retailers. To support Humboldt Made businesses setting high standards for the triple bottom line, go buy (and eat!) a ‘Gear to My Heart’ bar as soon as possible. Your heart will thank you. 

Posted on February 4, 2017 .

Eel River Brewing Company, Dick Taylor Craft Chocolates, and Humboldt Bay Coffee join forces to produce chocolate, coffee beer

Single Origin Mocha Stout release parties to be held at Eel River Brewing Company Pub and Restaurant in Fortuna on Wed, Feb 1 and at the Local Cider Bar in the Bittersweet building in Arcata on Thursday, Feb 2

By Angela Cordell

Eel River Brewing Company has partnered with Eureka businesses, Dick Taylor Craft Chocolates and Humboldt Bay Coffee Company to produce, Single Origin Mocha Stout – a smooth, roasty, chocolate and coffee enhanced milk stout. Single Origin Madagascar Cacao from Dick Taylor and Single Origin Peruvian Roast from Humboldt Bay Coffee are used throughout the brewing process. The result is a rich, creamy milk stout - designed to be poured on nitro tap.

The trio of businesses will be celebrating the release of Single Origin Mocha Stout on Wed, Feb 1 at Eel River Brewing’s pub in Fortuna. Local artist and team member at Humboldt Bay Coffee, Sonny Wong, will be painting live from 6pm to 8pm. The final art piece will serve as the tap sticker and artwork for the beer itself. An additional party is planned for 6pm at the Local Cider Bar in the Bittersweet building in Arcata on Thursday, Feb 2. Representatives from the businesses will be present at both events to toast the occasion.

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This truly Humboldt collaboration was the brainchild of Eel River’s brewers, Matt Vivatson and Michael Smith. The concept of a chocolate, coffee milk stout designed to utilize the smooth and creamy finishing characteristics of a nitro poured brew was one they had been considering for some time. In 2016, the brewery set a goal to develop a local collaboration program – working with neighboring businesses to source ingredients. The idea to reach out and include Dick Taylor Chocolate and Humboldt Bay Coffee for this brew followed shortly thereafter. Both companies are known for creating the highest quality products while maintaining a commitment to sustainability.

Dick Taylor Craft Chocolates is an award-winning, Humboldt-based chocolate company that specializes in small batch, bean-to-bar chocolate. They source fairly-traded cacao and perform all of the steps in-house to turn the raw ingredients into the finest chocolate possible. Dick Taylor’s founders Adam Dick and Dustin Taylor have strong roots in hand-craftsmanship, having put their day jobs as wood workers on hold to pursue life as chocolatiers.

Humboldt Bay Coffee Company roasts the top 1% of the world’s coffee in Old Town Eureka. They source the highest-grade coffee beans including, USDA certified organic, bird-friendly and single-estate coffees. Humboldt Bay is committed to environmental stewardship and producing the most sustainable coffee possible.

Single Origin Mocha Stout is a small batch, limited edition draft only offering. Eel River Brewing will be selling the beer through their network of distributors up and down the entire west coast and in select locations in Ohio, Indiana, and North Carolina.

Posted on January 29, 2017 .

Humboldt Made Winter Libations

by Dane Grytness

2017 has made itself at home in Humboldt County with flirtatious snow flurries dusting coastal porches and sidewalks. In case you missed the white stuff, a solid 24 hours of rain hammered home the reality that winter is here. Humboldt is a geographically isolated county, effectively walled in by the Klamath Mountains to the east, towering redwoods above and below, and the roiling Pacific to the west. This geographic quarantine means that when our national parks empty of selfie-snapping tourists each season, the quiet of Humboldt winters can be ominous. Luckily for us, several local distillers and brewers understand the need for fortitude in the grey, post-holiday weeks of January. If cabin fever has your number, put on your warmest puffy and head out for a tumbler of local spirits or a seasonal brew. Sip slowly while enjoying the peaceful quiet of Humboldt County’s winter.

 Dutch & Dewey – Gin Cocktail

Carefully crafted to extract the aromas of ten botanicals, Humboldt County's first gin was released in 2016 by Dutch & Dewey. In Old Town Eureka, the friendly barkeeps at The Speakeasy serve up a soul-warming Dutch & Dewey cocktail to keep the winter blues away.

1 thin slice of cucumber, muddled

1 oz freshly squeezed lime juice

1 oz simple syrup

1 ½ oz’s Dutch & Dewey Distillery Horse Mountain Gin

½ oz soda water

Shake ingredients, except soda water, over ice. Strain and top with soda water.


Humboldt Distillery – Spiced Rum Hot Toddy

Crafting a number of libations from their distillery in Fortuna, Humboldt Distillery’s Organic Spiced Rum was literally made for a cold winter’s night. Even a college dorm kitchen should have the basic supplies on hand to mix-up a Hot Toddy.

1 ½ oz Humboldt Distillery Organic Spiced Rum

1 tbsp honey

Juice of 1/4 lemon

Cinnamon Stick

1 cup hot water

Combine rum, honey, lemon juice and cinnamon stick in your favorite mug. Add hot water and stir. **For a little variation, try a rum hot toddy with tea.  Pour hot water into mug and steep tea for 3-5 minutes.  Remove tea bag, add honey, stirring to dissolve.  Pour in spiced rum, add squeeze of lemon and stir.


Alchemy Distillery – Blushing Blonde Satan’s Whiskers

If you’re shopping for local spirits at Wildberries Market in Arcata, their staff has helpfully outfitted the shelves with cocktail recipes. The Blushing Blonde Satan’s Whiskers, recommended by Amy Bohner of Alchemy Distillery, was crafted by the cocktail blogger, Tortured by Thirst. Bohner recommends enjoying the libation at home in front of the woodstove.

3 oz. Alchemy Distillery ‘Boldt’ Genever style Gin

1 ½ oz dry vermouth

½ oz agave syrup

½ oz fresh lemon juice

2-3 dashes Peychaud’s bitters

Place all ingredients in a shaker with ice. Shake and strain into glass. Garnish with lemon twist.

Mad River Brewing - Barleywine

The Mad River Brewery in Blue Lake is featuring their John Barleycorn Barley Wine 2015 Cellar Reserve this winter. A vintage brew that is only crafted during peak years, the deep golden orange beer is poured with a thick mousse. Floral aromas of honeysuckle and nectarine are balanced by clean malty flavors. Mad River’s head brewer recommends serving the Barleywine in a snifter in front of a raging fire.

Six Rivers Brewery – Spiced Pear Cocktail

In McKinleyville, the gals at Six River Brewery have crafted something extra for their beer loving patrons this winter – the Spiced Pear cocktail. Made with Espolon Reposado tequila, pear juice, agave syrup and Six River’s Chili Pepper Spicy Ale, the Spiced Pear will warm you up from the inside out. Stop by the friendly Six River Brewery any night of the week to try this very local, very grown-up version of a hot apple cider. 

Posted on January 11, 2017 .

Prince of Pinot praises Briceland Vineyards' 2013 Alderpoint Vineyard Pinot

According to Prince of Pinot, Briceland Vineyards' 2013 Alderpoint Vineyard Humboldt Pinot Noir is the Best CA Pinot Noir under $36 of 2016. It is the only wine that appears on both his All Americans list and his Value-Priced list.  His full review:

2013 Briceland Vineyards Alderpoint Vineyard Humboldt County Pinot Noir 13.3% alc., 147 cases, $33. Vineyard is the most easterly of the southern Humboldt vineyards Briceland works with and although slightly warmer, the warmth is moderated by the vineyard’s proximity to the Main Fork of the Eel River. Planted in 1991 in consultation with Briceland’s founding winemaker Joe Collins and currently tended by viticultural expert Rey Sanchez. · Moderate reddish purple color in the glass. Intoxicating aromas of black cherry, sous-bois and a floral note. Delicious mid weight plus flavors of black cherry and red currant. Juicy and luxurious, even chewy, with merged tannins, and perfect phenolic ripeness. Almost better than sex. Score: 94. Reviewed January 17, 2016 

For more information, go to 

Posted on January 11, 2017 .

Holiday Shopping for the Ladies on your List

With the fruits of their labor combined, a cluster of four organic body care companies have created a sophisticated menu of lotions, lip balms, perfumes and salves all made in Humboldt County. Among the many Humboldt Made members that practice sustainability as second nature, each of these female-owned businesses is committed to protecting Humboldt ecosystem. By growing organic herbs, harvesting wild native plants and crafting beauty products in small batches, they create unique products designed to inspire beauty from the inside out. As the countdown to Christmas marches forward, pop in the North Coast Co-op, Wildberries Marketplace or Eureka Natural Foods to find the perfect gift for moms, wives, daughters and friends. 

Posted on December 15, 2016 .

How Can You Double Your Sales in One Year?

by Emmanual Rose

With a good product and an open-mind to new tactics and strategies you could double your sales in twelve months. But, it takes focused activity and financial resources. You’ll invest in a new marketing strategy, revise your offers and determine how to best reach out to and retain those newly identified markets and prospects.

Strategic eMarketing recently executed all of these activities with a local coffee roaster and the outcome was a doubling in ecommerce sales in under a year. The best part is that Muddy Waters roasts some of the best organic coffee we have ever tasted--their product is excellent. To achieve this goal we asked questions then implemented a plan around the answers:

1. What’s Your Story? We developed a 12-month storytelling content calendar around the coffee, its international growing regions and other interesting tidbits about the company and roasting process. Then we implemented the Marketing Plan. Do you have a content calendar with assignments for people inside and outside of your business to create cohesive creative material?

2. How Easy is it to Shop With You? We updated the website’s usability so it is easy for people to find coffee and buy it. This sounds really straightforward, but ask yourself if your customers can find what they need easily. Better yet, watch someone navigate it for the first time.

3. Can You Diversify Your Product Offerings? We helped to conceive new products such as: single-source luxury coffee, well-loved holiday blends and a coffee of the month. Do you have new products being released throughout the year? These offers are an organic invitation for current and past customers to shop with you.

4. Are You Maximizing Your Entire Digital Platform? We developed and published content for the website, web and social media. Content publishing is the overarching theme for modern marketing and often being done in-house. Find out what your clients and prospects want to know and how they like to receive news and offers.

5. Are Your Offer Emails Well-Timed? We leveraged email marketing and created a reason for people to remember to buy their coffee. Consistency, frequency, content and timing are all important to know for your email lists.

6. Do You Know SEO? We implemented a sustained search engine optimization (SEO) campaign through strategic key phrases and systematic release of fresh site content.  Your prospects are searching for you online. Even the most specific business-to-business products and services are sought through search engines. If you don’t have an idea of how to SEO your website hire someone who does.

7. Are You an Expert in Your Field? We set up a guest column in a local newspaper to share general topics about coffee. This has multiple values including: branding, SEO and increasing the value of the client’s identity online. How can you leverage your local paper to get your name associated with a news organization?

If you implement two of these activities today and two more next week and two more the week after, you will find your number of prospects and customers increasing, which means your sales will start growing as well.

If you want help with some of these strategies or tactics give me a call and let’s talk about how to double your sales in 2017.

Emanuel Rose is the founder of and has over 20 years of business experience in sales and marketing. He has extensive experience designing, managing, and optimizing marketing campaigns to generate sales growth and is driven to achieve results by focusing on the customer first. Along with being obsessed with your marketing results, Emanuel is a fly fisherman.

Posted on October 18, 2016 .

Dot's Wonder Pet Products

by Nora Mounce

When asked about her business, Dot’s Products, Jane Arnold doesn’t attribute her success with holistic animal supplements to her master’s degree in biology. Jane believes her love of dogs is her best credential. “This whole life passion, it’s because I love dogs this much,” says Jane. Ten years ago, her love for a particularly dynamic and athletic German Shorthaired Pointer, Dot, inspired Jane to start ordering her own herbal supplements to bolster Dot’s diet. Dot was not ill or elderly, as the recipients of many canines aided by Dot’s Products often are – Dot was like a Tour de France athlete. They called her Dot the Wonder Dog, says Jane, remembering how Dot could practically leap fences. After experimenting with different types of kibble and raw food, Jane saw how Dot needed more. Researching and drawing from her own knowledge of plant medicine, Jane started making nutritional supplements to support Dot’s diet. While purchasing bulk herbs from Humboldt Herbals, the shop’s owner, Julie Caldwell, saw how knowledgeable Jane was on canine wellness. Caldwell told Jane that she wanted to purchase supplements for her own pet. Eventually, Caldwell’s enthusiasm won her over and Dot’s Products was born.

In concert with her love of dogs and lifetime of being a dedicated dog mom, Jane talks about Dot’s Products being natural continuation of a lifetime of knowledge. Growing up, her family rarely visited the doctor, as her parents were both instilled with the lay knowledge of farm life. On one occasion, she remembers her sister having a big splinter embedded deep in her arm. Jane’s father applied a cold, greasy piece of bacon fat and by morning – voila, the splinter popped right out. These kind of early formative lessons shaped her outlook on life that would later inspire Dot’s Products. Jane’s grandfather taught her how to treat both the animals and people in your family, as often doctors were too expensive to afford. Jane says she grew up drinking bone broth long before it was trendy – it’s just what you did. After earning a degree in Zoology from Oklahoma State, Jane came to Humboldt County to complete a Master’s degree in Fisheries Biology from Humboldt State. Working as a field biologist in environmental conservation, she believes that the answers we seek are found in nature. 

One of the most popular supplements Jane creates is the Arthritis Formula, designed to help older dogs and cats with inflammation, hip dysplasia, energy and digestion. With the same core of nutritional supplements contained in Dot’s Wonder Pet Supplement, Jane adds glucosamine, MSM and pine bark extract to ease pain in arthritic pets. Many Humboldt County owners have seen their pet’s mobility improve before their eyes after adding the supplement to daily meals. One customer writes, “My dog used to limp for 3 days after a walk and now limps maybe an hour." Another Dot’s Products devotee writes how her 14-year-old dog won’t eat dinner without a sprinkle of Dot’s arthritis blend, before their evening walk on the beach.

Dot’s Products is one of Humboldt Made’s new members, but joins many other Humboldt businesses that utilize natural, organic products for their raw materials. Jane is excited for the new branding and marketing opportunities afforded by joining Humboldt Made. While still working full-time, Jane says that Dot’s Products keeps her busy, but her passion for helping dogs keeps her committed to growing the business. Dot’s Products can be found locally at Humboldt Herbals, Moonrise Herbs, NorCal Pets, A&L Feed, the North Coast Co-op and Humboldt Pet Supply. For online shopping, more information and to see pictures of Dot the Wonder Dog, visit

Posted on October 6, 2016 .

Mad River Brewing Revamps for Growth

by Tera Spohr

Mad River Brewing Company (MRB), one of California’s original craft breweries, has revamped its portfolio and packaging and increased production to over three times capacity with the installation of a new brew house.

Established in 1989, MRB is best known for its flagship Steelhead and Jamaica brands under which most MRB styles were previously named. With the rebranding, each will now have its own name and unique personality with all styles reflecting the strong heritage and characteristics of MRB’s home region, Humboldt County.

Steelhead Extra Pale Ale retains its name while Steelhead Double IPA is renamed Slammin’ Salmon and joins Redwood Stout and Uniontown Porter (formerly Steelhead Stout and Porter). Jamaica Red Ale retains its name while Jamaica Sunset IPA has been reformulated and is now Mad River IPA. River Days Session IPA is a new addition to the year-round portfolio. MRB will continue to brew its ever popular Artisan Series which includes the 2015 GABF Other Strong Ale category gold medal winner, Humboldt Brownie.

To create a unique look for each style within unified packaging, the company retained designer Jason Roberson to develop the stunning new graphics for this next generation of MRB. The signature golden badge remains with scenic images representing the style and region drawn within.

The new packaging was entered into the GDUSA’s 2016 American Package Design Awards and awarded gold in the Consumer Product Branding category.

“While Mad River is rich in history and has a loyal following, it was time for a fresh look and feel,” said CEO Tom Del Sarto. “We are proud that the new designs are already being so well received.”

With increased distribution that includes Colorado, Arizona, Nevada, Idaho and Alaska, MRB also installed a new brew house increasing capacity from 15,000 to 60,000 barrels. The new facility replaces MRB’s original system which holds a lot of sentiment and history as it was Sierra Nevada’s original brewing equipment.

The need for a larger brew house supports MRB’s focus on increased distribution and retail chains. New team members include Darcey Harraka, formerly the beverage buyer for Fresh & Easy, as national accounts manager, and additional sales reps throughout the west coast.

The company will also be introducing Steelhead and River Days in cans, and a variety pack within the third quarter of this year.

 Brewers as pictured (back left to right) Kevin Montgomery, Dylan Schatz, David Cook (middle left) Zeke Branca (middle right) Brian Brodkorb (front) Jon Cox

Brewers as pictured (back left to right) Kevin Montgomery, Dylan Schatz, David Cook (middle left) Zeke Branca (middle right) Brian Brodkorb (front) Jon Cox

“While we continue to honor our heritage as one of California’s original crafts, we are excited about the growth of the industry as a whole and the next generation of Mad River Brewing,” states Del Sarto.

About Mad River:

Located in Humboldt County, California Mad River Brewing Company has been practicing the most traditional brewing methods for 27 years. Mad River’s flagship, Steelhead Extra Pale Ale and their other award winning brews have become renowned nationwide for their unique flavor profile and consistent quality through dedication to the breweries mission, “to produce the highest quality craft beer possible”. Now in their third decade, they continue to pursue outstanding ales which transcend boundaries and expand the art of brewing.

Posted on September 22, 2016 .