Here you can get a handle on the basics, RSVP for events, sign up for opportunities and give us your feedback.
All of our programming is geared toward collaborative marketing and business development. We are here to nurture our maker community and develop a strong brand that represents Humboldt County.
These are your go-tos as a member. Incorporate them into your marketing day-to-day.
Download our logo!
Use the HM logo for brand awareness. Together we make an impact.
RSVP and sign-up for events. Stay up-to-date by checking out our calendar.
Keep our website updated
Your company should be located in three places. Check the following:
- Your logo is on the homepage
- Your company is listing in the "by industry" pages. i.e. food, drink....
- You have your own landing page with all the accurate information.
Send us your updates here:
Submit a blog post
Humboldt Made provides a platform to get your latest and greatest in-depth content out there. Changed packaging? Got into a new store? Have a new product? Want to take us down a philosophic journey about your business? Submit away and please always include a contact email and phone number at the bottom of your blog post.
In addition to your content being featured on our site and social media, HM also sends out a monthly press release with your posts. These press releases go out to 60 plus press contacts in the region. Having your info at the bottom is important for them to be able to seek out additional information.
Social Media Sharing
Remember, our social media is your social media. Have something you want to share but don't have the time to write a blog post? Send us a link to what you'd like us to share below.
That's it for the essentials.
Here you will find sign up forms for everything that is happening. Feel free to sign up well in advance to secure your spot.
Monthly Humboldt Made Tastings Hosted By Wildberries Marketplace
Wildberries Marketplace is all about supporting our local makers and producers which is why we collaborate every second Friday of the month on Arts Arcata nights to host "Humboldt Made Tastings".
Each tasting is from 4 pm - 6 pm with three to four companies participating.
Wildberries is diligent in promoting these tasting.
Humboldt Made Demo Program
Did you know demoing your product can up your instore sales up to 30%? Demoing is key to getting your brand out there. That is why HM has set up a program that streamlines and lower demo costs for our members. Try it out!
Demos = Sales
Hello Humboldt Made Members! My name is Alyssa, and you may recognize my name or face because I have lived in Humboldt County for almost ten years. I have accumulated years of experience doing product demonstration while holding positions at local companies such as Drake's Glen Creations (2012), Fire & Light Originals (2014), and Six Rivers Brewery (2016). I look forward to helping your businesses grow by providing knowledgeable, friendly and reliable product demonstration for Humboldt Made. I look forward to working with all of you!Hello Humboldt Made Members! My name is Alyssa, and you may recognize my name or face because I have lived in Humboldt County for almost ten years. I have accumulated years of experience doing product demonstration while holding positions at local companies such as Drake's Glen Creations (2012), Fire & Light Originals (2014), and Six Rivers Brewery (2016). I look forward to helping your businesses grow by providing knowledgeable, friendly and reliable product demonstration for Humboldt Made. I look forward to working with all of you!
Join Bill Prescott for a one hour marketing roundtable. This will be a monthly engagement, where we will focus on both you, your business, and how we can work together. The first ½ hour will give members a chance to mention their most recent marketing success or learning experience, then the second ½ hour will focus on a particular element or platform for marketing, this month we will talk about Instagram.
The goal of these monthly meetings is to build a community of marketers who can support, learn and grow with each other. By sharing what is currently working with our marketing efforts, we can all improve our skill set, stay ahead of technology and trends, and achieve greater results for our businesses.
This group will be a testing ground where you can get feedback on ideas, share victories, and learn from missed opportunities. This group will also form a community to help share your message with likeminded people and businesses. As an example, when you have a marketing success, one of the most important things you can do is share it on social media. With this group, we will be able to share our content, interviews and awards across the web.
As a member of the Promotion Committee for the California Cut Flower Commission, Bill has seen this model work very effectively for large and small businesses. Bill Prescott is the Marketing Communications Specialist for the Sun Valley Floral Farms and also, runs Stargazer Barn, which is Sun Valley’s direct to consumer website, as well as, his own social media consulting firm, Prescott Designs.
Come in person, or log in via Zoom. Humboldt Made members only please.
Humboldt Made Quarterly Photoshoots By Amy Kumler
NEXT ONE - May 2017
Location: Boone Building - 205 G St, Eureka, CA 95501
You only get one chance to make a first impression!
Photography can make or break your marketing campaign. Whatever product or service you sell, think about how you are coming across to your customers.
Marketing is all about communicating your value. Tapping into professional photography is an excellent opportunity to create a message for your business that makes you unique.
Humboldt Made has teamed up local photographer, Amy Kumler to provide quarterly lifestyle photoshoots.
For a $160 participation fee, your company walks away with eight high quality, lifestyle shots. Here is a slideshow of our last session.
Those of you who participated in the last one are still welcome to participate in the next one. We will have a "winter" shoot in December as well.
Location - Anaheim Convention Center
Dates - March 10-12, 2017
Cost for split booth - $2,700 ( booth only)
You should expect housing and food costs on top of that. Last year, each of our shared booth companies spent roughly $5000 total. Some less and some more. Companies who had their own booths spent between 7,000 - 13,000.
Every year HM brings down a select group of business to co-op the cost of having a trade show booth at Natural Products Expo West. With over 70,000 attendees this show is one of the biggest of it's kind.
Read more about our successful trip last year here.
Interested? Fill out the form below and we will contact you.
Additional Collaborative Festival Booths
Humboldt Made facilitates the sharing of festival booths. Example: Oyster Fest has three companies under one booth. The cost of both the booth and permitting are split.
Calendar of Events
SBDC Business Development Workshops
Humboldt Made partners with the North Coast Small Business Resource Center and the SBDC program whose mission is to engender entrepreneurship and cultivate small business success in Humboldt and Del Norte Counties by providing high-quality technical support, training and in-depth business analysis for business owners and entrepreneurs. We highly encourage all our members to sign up with them and utilize their free to low-cost resources. For more information on the SBDC visit their website or give them a call at 707-445-9720.