About Humboldt Made


Humboldt Made was initiated by the County of Humboldt in 2010 to spur the growth of a diverse array of makers and producers. The idea was to bring entrepreneurs together, identify their common strengths and weaknesses and through networking and collaboration overcome obstacles and achieve great things together. Creating brand awareness and increased sales beyond Humboldt’s borders was key, the end result being a sustainable, local economy. 


Who We Are

Humboldt made is a public benefit corporation focused on business development and cooperative marketing. We are a community of makers and producers. Humboldt Made partners with retailers and restaurateurs, community organizations, media makers, institutions, special events, and business service providers to build the economy of Humboldt County.

Our Mission

Humboldt Made’s mission is to grow the Redwood Coast economy through supporting homegrown businesses and providing development activities that assist businesses in creating jobs.

Our Vision

Under the Humboldt Made banner, we will leverage our unique environmental assets, the spirit of our people, and the artisan products we produce to help Humboldt County thrive.

What We Do

Humboldt Made does projects that can’t easily be done by member businesses alone. Together, we create sales opportunities, administer campaigns and promotions, provide access to expertise, advocate for shared issues, and create branding that links our businesses.

Our Goals

  • Assist in building the reputation of the Redwood Coast as the center for rural sophistication in California and as a regional destination for outdoor enthusiasts.

  • Assist in building the recognition of Humboldt County as the good food capital of California and as a center for artistic, creative, decorative, functional arts and craft products.

Our Objectives

  • Create an association of businesses that benefit from selling their products as “Humboldt Made.”

  • Build recognition, align community support, and encourage the promotion of Humboldt Made businesses and products.

  • Create a direct channel for Humboldt Made businesses to receive economic, community and business development services and expertise that give Humboldt County products a competitive advantage

  • Develop and implement a Humboldt Made marketing plan to reach buyers and media outside of Humboldt County

  • Design branding tools that make Humboldt County products easy to identify in the marketplace.

  • Promote the experience of the Redwood Coast’s rural sophistication through industry-driven tourism by organizing and promoting tours of Humboldt Made producers.

Business Membership Criteria

  • You are a maker or producer

  • Your business is owned operated and/or founded by a Humboldt County resident.

  • Even though your business may have other outposts in other geographic regions, your main headquarters must be in Humboldt County

  • At least 50% of the total labor to make, market, and manage your business is based in Humboldt County.

  • At least 50% of your company’s employees are based in Humboldt County
    Your product and business must be legal

  • The brand’s keywords and themes must make sense for you: Artisan, Natural, Environmental, Crafted, Earth Friendly, Genuine, Wholesome, Idealistic, Entrepreneurial, Original.

  • Your business must market or plan to market outside of Humboldt County