Connecting With Your Ideal Customer will make your marketing strategy more intentional by getting clear about who you’re exactly trying to reach. Gathering specific information about the demographic(s) you’re trying to reach allows you to engage with empathy. You will come away with a plan for how to learn more about target audience, have target audience setup in Facebook.
Join us in this 5-part marketing series hosted by Allie Heemstra, a freelance writer and marketing consultant who works with many small businesses and nonprofits around the country.
What is Your Brand Story? Good marketing is storytelling. Aligning your strategy with the elements of a good story is essential in gaining brand loyalty. Get at the heart of who you are and what you’re doing in a compelling way. You will come away with a checklist of immediate and easy changes to current online presence to share your story well, creating a style guide to clarify branding.
Each class builds on the previous one but also stands alone with foundational understanding and actionable steps you can implement right away. Don't miss this opportunity to invest in your business!
Get tickets on Brown Paper Tickets to reserve your spot. This event is free for Humboldt Made members. Email firstname.lastname@example.org for more details
Marketing Foundations: Find Your "Why" will guide you as you create and refine core values, mission & vision. You will come away with a checklist of ways to incorporate and share your key messages and analysis of current social media presence alignment with vision and mission.