HUMBOLDT MADE MEMBERS WENT NATIONAL!
After preparing for almost an entire year, Humboldt Made took 20 local brands to Natural Products Expo West, the largest natural products trade show in North America!
Thanks to grant funding from Headwaters Fund & the County of Humboldt, we were able to subsidize the cost of exhibiting for five local emerging brands; Shroomworks, Nonna Lena’s Pesto, Jersey Scoops, Matka Pierogi, and Hum Yum Caramels.
Our members Ohana Organics & Raised Gluten Free were also there exhibiting and helping our emerging brands as their mentors. Both Tara, (on the BOD for Humboldt Made), and Rosa, (our Executive Director), were instrumental in preparing these emerging businesses to go to a National Trade Show.
In addition to these 7 brands, there were another 15 brands that were on display in our incredible shelves, custom made by our member Fireborn Tools, and in the Humboldt Made product catalog. All 22 brands were able to get their products seen by buyers, retailers, content creators, and consumers, with over 100k attendees!
We showed up as a cohesive unit, representing Humboldt as a region from which creativity, collaboration, and natural beauty are abundant. Our group was well received and our exhibiting members are still feeling the excitement from giving out thousands of samples of their products at this event and getting a steady stream of positive feedback!
We are already planning for Expo West 2027!