Humboldt Made Sauce Company Makes Big Splash at Largest Natural Products Show
Humboldt County Sauce Company Makes Big Splash at Largest Natural Products Show
NEXTY Award Finalist for Best New Condiment--Sue’s Organics Nutritional Feast Dipping Sauce
Redway, CA— How does a small organic dressings and sauce company from Humboldt County get noticed in the multi-billion-dollar organic market? One way is by attending Expo West, the largest natural products trade show in the world. Held annually in Anaheim, 2017 saw a record 80,000 attendees and nearly 3,000 exhibitors. That’s a lot of food samples. Many local companies attended with Humboldt Made, including first-time attendee, Sue’s Organics. Sue’s Nutritional Feast Dipping Sauce was selected as one of four NEXTY Award Finalists in the Best New Condiment category.
NEXTY Awards judges panel: “We’re enamored with the possibilities of this uniquely flavored savory dipping sauce made from organic sunflower oil, soymilk, apple cider vinegar, nutritional yeast, tamari and spices. The vegan, gluten-free spread is just as delicious on sandwiches and crackers as it is stirred into steamed veggies or pasta. We also enjoyed Sue’s Organics tahini, curry and ginger miso sauce.”
New Hope Network Content Director, Jessie Shafer, who oversees the NEXTY Awards, says the products selected represent the best of the best in the natural products industry in terms of innovation, inspiration and integrity. Of the 720 product nominations received, 72 products (10%) moved on to the final round and were divided into 21 categories.
“I was ecstatic and thrilled to learn that I was considered a finalist among 720 product entries for the largest health food show, particularly since it was my first time attending,” said Sue Moloney, Sauce Boss of the vegan, organic and gluten-free line of salad dressings and dipping sauce she has bottled since 2010.
While another company won the title, Moloney says the NEXTY Award Finalist nod helped her catch the ear and palette of the thousands of store buyers passing by to stop and sample her products.
“So many stores expressed interest in carrying us from natural grocers in California to a Safeway in Minnesota. I am now working on finding a co-packer and distributor to cold ship our products and grow our company outside of Humboldt County,” said Moloney.
Moloney has been a vegetarian since 1980. Her business, which is also a vegan catering company, began in 1996. Her love of cooking and protecting the environment led her to cater fundraisers in Southern Humboldt for forest activism groups. People were always asking for Sue’s sauces so in 2010 she finally agreed to start bottling them so people wouldn’t have to wait for the next event or festival. To find Sue’s Organics Awesome Sauce and Salad Dressings visit: www.suesorganics.com or call 707-932-5222.
PHOTO CAPTION: Sue Moloney recently attended her first Natural Products Expo West trade show with Humboldt Made. Sue’s Organics was selected as one of four NEXTY Award Finalists for Best New Condiment for her Nutritional Feast Dipping Sauce. Learn more at: www.suesorganics.com.
Fun fact: Just how big has the organic industry become? The Organic Trade Association (www.ota.com) reports the industry saw its largest dollar gain ever, adding $4.2 billion in sales in 2015 with a total of $43.3 billion in total organic product annual sales. The last four years saw consecutive double-digit growth.
Sue’s Organics Publicist