Alanna Powell comes from a long line of creative entrepreneurs which has made her a natural fit for Humboldt Made. Her innovative background instilled within her a passion for small business development and a heart for community collaboration and connection. Years ago, this enthusiasm joined forces with the vision of former HM director, Angeline Schwab, and Alanna’s relationship with Humboldt Made began—first serving as a volunteer, then as a board member, and now as Executive Director. Alanna draws inspiration from Humboldt County and her critical understanding of the link between a place and its people has prepared her to support the unique challenges that come with the resource-rich, rural Humboldt County. Her advocacy of local business, support of the community, and team-centered collaboration with board members is unwavering and those who work with her comment on her passion, dedication, and follow-through. Alanna and her team are dedicated stewards of Humboldt County and its industry clusters; together, with the community, they guide, nurture, and share the Humboldt Made brand within and beyond our borders.
JADE HOFF, PROGRAM DIRECTOR
Jade brings a fresh outlook to our work. She joined the Humboldt Made team through an internship her junior year for a class on sustainable rural economic development. This is where her love for community-driven economic development blossomed. Since then she has come alongside on every project, including the launch of the Eureka Visitor Center and Friday Night Market, bringing her strong organizational and analytical skills to the table. As Director of Member Services, Jade has wrestled to the ground the sometimes unwieldy needs and wants of 96 different Humboldt Made businesses. Jade is a project and goal oriented person who brings drive and passion to everything she does. She possesses razor sharp prioritization skills, is a champ when it comes to streamlining processes, and possesses an authentic enthusiasm to learn more in any given situation. Jade is one of those unique individuals who has the ability to make decisions quickly on her feet, she’s determined to get the job done yet flexible when the situation requires it. As Development Director, this strong, compassionate leader, will continue as the Director of Member Services for Humboldt Made, bringing the story of our makers and entrepreneurs to the forefront. She will also spearhead community projects centered on the development of Eureka as a tourist destination and a beautiful place to live.