That’s Humboldt…
Where traffic is something that happens somewhere else

March is shaping up to be a theatrical kind of a month

Some months just seem to be that way. Or maybe I’m just feeling a touch theatrical - melodramatic, even -what with my 64th birthday looming over the horizon (and no, I’m not taking up Beatles impressions – cue sighs of relief!).

Redwood Curtain

velocity of autumn

Anyway, back to matters theatrical. The 2015 season just kicked off at Redwood Curtain with “The Velocity of Autumn”, which sounds like it’s going to appeal to the crazy old lady I’m pretty sure is buried inside me. Alexandra, an 80-year-old artist, is in a showdown with her family over where she’ll spend her remaining years. She’s barricaded herself in her Brooklyn brownstone with enough Molotov cocktails to take out the block. Her estranged son Chris returns after 20 years, crawls through Alexandra’s second-floor window and becomes the family’s unlikely mediator. It’s billed as “a wickedly funny and wonderfully touching discovery of the fragility and ferocity of life”, and I have to say that Alexandra sounds like my kind of crazy. I wonder if she has cats as well as Molotov (and regular) cocktails?

J.DeSoto Visual Arts

The smell of the fresh cut wood is incredible, the symmetry, patterns and colors are visually unique and the artsy environment is inspiring in the shop of Johnathon DeSoto, a reclaimed woodwork artist based in Eureka, CA.

Johnathon, a native of Humboldt, has been obsessed with textures since he was a kid. He used to photograph all kind of objects that had interesting textures in his house or streets and created a collection of all these images to experience the textures by looking at the images. Years later this passion is still reflected in his work. The dedication to each piece is exceptional and is the perfect art, often times functional, for any home.

You can visit his website or his Etsy store to see and purchase his work.  You can also see him this Saturday at Arts Alive for his Spring Cleaning Sale at C St Studios.

 I’m happy to be back with the ‘A day in the life’ series and pleased to feature artist Johnathon DeSoto.

Click 'Read more' to see the full gallery

Get in Touch...But Not Like That

Happy Marketing Monday everyone!

It may sound counterintuitive, but a key part of good marketing is just being polite. Counterintuitive, because when we think about marketing and advertising, one of the things that comes to mind is being bombarded with advertisments and manipulated into spending our money on Brand X rather than Brand Y. Thankfully, the era of pop-up ads and WWE announcer style commercial shout-fests is transitioning into something subtler, quieter...more polite. Marketers are able to use social media to have more direct relationships with consumers, rather than yelling at them from a bullhorn. But with this transition comes it's own set of pitfalls, which leads us to ask: when does informality border on rudeness?

Braised and Glazed Delights

This is a great time of year for sweet and juicy root vegetables - all that natural sugar has been building up under the soil for months, just waiting to turn into delicious dinners. And when I laid eyes on the gorgeous bunches of petite pink and white turnips at the Shakefork Community Farm booth at the Arcata Farmers' Market, I knew they had to come home with me!

pink and white turnips

Marketing Monday: Puppies! More Puppies!

Happy Marketing Monday! This week we reached out to a local company that rocks their Facebook page, Fire & Light Glassware. That company's social media whiz, Alyssa Alvarez, has some good advice for anyone who wants to make their Facebook feed shine. (Hint: puppies are involved.)

Every Facebook post should have a photo. Without a photo, you’re just hoping someone reads those plain, thin, black words you threw onto your status. Here at Fire & Light, we want to excite our Facebook fans with every post. We hope that with every photo of colorful glass, interesting facts or the occasional cute animal will make our posts fun, instead of a chore or an annoyance. Here are some reasons why your Facebook page should contain a photo every time.


That's Humboldt...

Where Arcata built a marsh and wildlife sanctuary to treat wastewater. It works!