Join Bill Prescott for a one-hour marketing roundtable. This will be a monthly engagement, where we will focus on both you, your business, and how we can work together. The first ½ hour will give members a chance to mention their most recent marketing success or learning experience, then the second ½ hour will focus on a particular element or platform for marketing.
Arcata Main Street welcomes you to the 26th anniversary of The Arcata Bay Oyster Festival on the historic Arcata Plaza! The Arcata Main Street’s Oyster Festival is now the largest one-day event in Humboldt County. Every year, more than 13,000 ecstatic festival goers and community gather on the Arcata Plaza to celebrate and showcase our local aquaculture and savor the delicacies that have earned us the reputation as the Oyster Capital of California.
Redway, CA— How does a small organic dressings and sauce company from Humboldt County get noticed in the multi-billion-dollar organic market? One way is by attending Expo West, the largest natural products trade show in the world. Held annually in Anaheim, 2017 saw a record 80,000 attendees and nearly 3,000 exhibitors. That’s a lot of food samples. Many local companies attended with Humboldt Made, including first-time attendee, Sue’s Organics. Sue’s Nutritional Feast Dipping Sauce was selected as one of four NEXTY Award Finalists in the Best New Condiment category.
Experienced business folks often advise the aspiring entrepreneur to try and avoid entering into partnerships. If you can, go it alone. In the formative stages of a young business there are always tons of often messy, difficult issues to deal with. Complicating the situation with the opinions, wants, and needs of partners can be awkward if not downright contentious. One might think that whoever has the greatest percentage share of the pie can more or less have his or her way over partners, but that doesn’t account for the emotional investment that active partners make in a new endeavor. Someone who owns a 15% stake is likely to have every bit as much emotional skin in the game as someone who owns 30 or 40%. And that same minority share-holder just might have some brilliant ideas about how things should run .