Humboldt Made Launches New Campaign Choose Humboldt

Humboldt Made has organized all of Humboldt County’s Chambers of Commerce, Business Improvement Districts, Economic Development Non-Profits and Main Street Programs to launch a Humboldt County-wide “buy local” campaign and we would love for you to participate!

Campaign Overview

The campaign is called Choose Humboldt and its aim is to create a strong, unified voice promoting the importance of shopping locally during the COVID 19 crisis and the 2020 holiday season.

Timeline: Launch the week of November 1st and continue through the end of the holidays and into the new year.

What we offer: Social Media reach of over 40K, email marketing, in-store branded signage, radio and print advertising.

The Choose Humboldt Coalition includes:

Humboldt Made

Eureka Chamber of Commerce

Arcata Chamber Commerce

City of Eureka

McKinleyville Chamber of Commerce

Fortuna Business Improvement District

Fortuna Chamber of Commerce

Willow Creek Chamber of Commerce

Southern Humboldt Chamber of Commerce

Eureka Main Street

Arcata Main Street

Southern Humboldt Business & Visitors’ Bureau

Rio Dell Chamber of Commerce

Ferndale Chamber of Commerce

Henderson Center Business District

The Ask

Record video up to 60 seconds using your phone

What to include:

This is (NAME) from (Name of Business)

Content examples:

Why is shopping locally important?

Tell us about your favorite Humboldt County holiday tradition?

Tell us your founding story?

Share something new about your business

Does your business actively give back to the community? Tell us about it.

Please conclude with:

Choose Humboldt. Shop (insert your town). Example: “Choose Humboldt. Shop Arcata.”

We hope you will join us in the Choose Humboldt campaign! Please email Lynette Mullen at lynette.mullen@gmail.com, attn: Choose Humboldt Campaign to submit your PSA and video.