Redwood Capital Bank: Keeping Humboldt’s Dollars Working in Humboldt
When you hear “Choose Humboldt,” you might think of visiting your favorite boutique or grabbing dinner from a food truck. But there’s another way to keep our community strong that’s often overlooked—banking local.
We’re proud to have Redwood Capital Bank as a sponsor of the Friday Night Market, because they live out what Choose Humboldt is all about: keeping our dollars local, supporting neighbors, and helping our community grow.
Founded in the early 2000s by a group of local business leaders, Redwood Capital Bank was built on a simple but powerful idea: that Humboldt County deserves a bank owned and managed by people who live here, understand our local needs, and keep our dollars circulating right here at home.
With the support of over 600 local investors, Redwood Capital Bank opened its doors in March 2004 with just 16 employees. Fast forward 21 years, and they’ve grown to four full-service branches with more than 80 staff members—all still committed to their original mission:
“To deliver superior community banking services and be the highlight of our customers’ day.”
A True Community Partner
Redwood Capital Bank’s impact goes far beyond typical banking services. They’re helping local families purchase homes, providing loans for small businesses to start and grow, and supporting countless nonprofits across the region. As they put it:
“When our customers are successful, we are successful, and when our community thrives, so do we.”
Every staff meeting ends with their President and CEO, John Dalby, sending employees out with the words, “Go out and make it the highlight of your customer’s day!”—a reminder that community banking is personal, and service is at the heart of what they do.
Why They’re Supporting the Friday Night Market
Redwood Capital Bank sees supporting the Friday Night Market as a natural extension of their values. It’s an event that brings people together to celebrate all the things that make Humboldt County special—our local makers, farmers, musicians, and small businesses. As they say:
“It’s great to see the large number of people coming out to Friday Night Markets and experiencing what Humboldt County has to offer.”
A Gentle Reminder: Bank Local, Too
In the same way you choose to shop or dine local, consider where you keep your money. Big banks are the equivalent of big box stores—dollars often leave the area. With Redwood Capital Bank, every deposit helps strengthen Humboldt County by being reinvested through local loans and support.
So the next time you stroll through the Friday Night Market, grab a locally brewed kombucha or handmade candle—and think about how banking local is one more way you can keep our community vibrant.
Because here in Humboldt, your dollars don’t just sit in an account—they help build homes, launch dreams, and create a stronger future for us all.