We have all your furry friends covered here in Humboldt County. Products for animals that promote healthy and fulfilled lives, putting a smile on both you and your pet’s face. We know your companions deserve the very best, and our businesses provide just that.
Rover's Choice began in January 2014 in Eureka, California with the idea to use waste products from the local grass-fed beef industry to make treats for dogs. Humboldt County California is blessed with ample rainfall which allows local herds to graze in pasture year round. As such, Rover has a steady supply of bones from healthy, locally-raised animals.
After retiring from Counseling, owner Marni and her husband had the opportunity to start a pet supply store that was consistent with their environmental values, love of animals, and their commitment to our beloved community.
When Jane’s dog Dot started to experience arthritis, she set out to get Dot the right nutrients to keep her active until the end. The end result is Dot’s Natural Products! They have a whole line of pet vitamins to support all stages of life.